CV Example for a Marketing

Marketing is judged on campaign results: budget spent, leads generated, and cost per acquisition.

Skills employers screen for

• Building an annual marketing plan
• Running paid advertising campaigns
• Search engine optimisation
• Content and social media management
• Analytics and campaign reporting
• Copywriting and ad creative
• Managing the marketing budget

Keywords an ATS would look for

• digital marketing
• campaign management
• SEO
• content marketing
• ROAS
• market research

CV section order

1. Summary with marketing specialism
2. Campaigns and quantified results
3. Experience and channels owned
4. Analytics tool proficiency
5. Degree and training

Marketing resume example

Marketing Manager — digital campaigns and acquisition channels

Marketing manager focused on digital campaigns, acquisition channel management and performance analysis. I run paid budgets, measure return per channel, and work with content, design and sales teams on a single funnel.

Digital Marketing Manager — E-commerce Ventures — London, UK | 2021 – Present

• Ran a GBP 1.6M annual ad budget and reduced cost per acquisition 24%.
• Raised visit-to-order conversion from 1.4% to 2.3% through successive A/B tests.
• Built weekly performance reporting that drove budget reallocation across four channels.

Marketing Coordinator — Digital Growth Agency — Manchester, UK | 2019 – 2021

• Managed 34 campaigns across different brands while keeping click-through above sector benchmark.
• Doubled the email list from 12,000 to 27,000 subscribers in one year.
• Created a monthly content calendar for three brands, tied to local retail seasons.

Education: BSc Marketing — University of Manchester, 2019

Core skills: performance advertising, analytics, A/B testing, SEO, content marketing, ad budget management, email marketing, competitor analysis

Ready templates that suit this profession

• Creative — Marketing is visual — this layout gives room for creative judgement without hurting legibility. Use this template
• Modern — It leads with performance and return figures, which is what a marketing lead must prove. Use this template
• Impact Maker — Built to expose measurable outcomes instead of listing marketing activities. Use this template

Tools that help in this profession

• CV A/B Testing — You measure everything else — test two CV versions against two adverts and compare replies.
• LinkedIn Profile Optimizer — Polish your profile, since a large share of marketing roles arrive through networks.
• Readability Analyzer — Check your writing is clear and direct — the first thing judged on a marketing CV.

Frequently asked questions

Which numbers belong on a marketing CV?

The ad budget you managed, cost per acquisition before and after, conversion rate, and return on ad spend. Without them the CV becomes a list of activities that does not evidence budget ownership.

Should I list the tools I use?

Yes, by name: analytics platforms, ad platforms, email tools and A/B testing software. Parsers look for them literally, and the hiring manager wants to know how long your ramp-up will take.

How do I balance creative and digital?

Pick one headline for the target role, keep numbers and analysis in the experience section, and the creative work in projects or skills. Mixing them without structure reads as unfocused.